Talk:Cespenar/@comment-70.178.250.115-20160608235017/@comment-2603:9005:407:2F40:D1EB:BFE3:F148:FCC7-20191229214119

Yes, it is a reference to Martha Stewart, who was always baking cookies and similar stuff on her show. I'm pretty sure even KMart was still doing okay back when TOB was released, and Martha Stewart was still a thing on TV and pop culture then. Now, not so much.